How To Maximize Your #givingtuesday campaign

If your non-profit isn’t capitalizing on #givingtuesday, your organization is missing out. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. In 2017, #givingtuesday is scheduled for November 28th and because most of the donations are online, you can take advantage of 24 hours of giving.

Over the past six years over 177,000,000 have been raised online on #givingtuesday. Many local community foundations offer dollar matches that further leverage donations made to your organizations. Whether you are a small charity or a global non-profit, you can’t afford to miss out on these valuable dollars.

Create A Campaign Around #givingtuesday:
Meet with your team and brainstorm ideas that fit the unique culture of your organization. Volunteer projects, community events, and workshops can help draw attention to the great work your non-profit is doing and attract new donors to your cause.

Recruit A Champion (or two):
Recruiting a corporate partner to champion your message leverages your partnership, can save money, and exposes your cause to a whole new groups of fans. Let your corporate champions spread your Giving Tuesday campaign internally and externally. Businesses can offer opportunities for their customers to donate to your cause and their human resources departments can provide opportunities for their employees to increase their investment through payroll match. Recruit champions within each department of your organization for internal support.

Promote – Promote – Promote:
Your efforts around #givingtuesday are futile if you don’t create a promotional campaign that includes blogs, e-mail, and social media to reach your entire base. Stories are more effective than statistics alone because they illustrate your organizations effectiveness. Encourage board members, leadership volunteers, and corporate partners to spread your #givingtuesday activities to recruit new donors and raise larger dollars for your mission.

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